I received an email last week from a blogger who was looking for advice. She was filling her favorites bar on her computer with all sorts of articles on editorial calendars, writing prompts, and things to “help” a blogger. She was overwhelmed and unsure how to keep her head above water.
To me, the answer was simple.
It’s so easy to get caught up in the business of blogging – and that’s not such a bad thing at times – but in the end it’s about one thing – what you write. So yes, take the time to learn the business things, but when you are feeling overwhelmed and unsure of where to go – do what you did in the beginning – write.
Here’s the truth. I don’t have an editorial calendar. I don’t know what I’m going to write about each week. Do you know why? Because then I wouldn’t be authentic. For the type of blog I have, I believe authenticity is key. I write about what’s happening in my life right now. I write and hope that there’s something there you can either relate to or laugh your ass off about – or maybe, sometimes, even both.
So my advice to bloggers? Just write. If you can plan, great. If you can’t – don’t sweat it. Just be real and write about what you love. And if you don’t love it – don’t write about it. Readers can see through fake faster than Miley Cyrus can take her clothes off and jump on construction equipment.
So just write.